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The Most Common Monetization Mistakes Mobile App Developers Make
Most developers make a few common mistakes while learning to operate freemium games, from not measuring users properly to not capitalizing on obvious opportunities. At Tapjoy, we get that it’s...
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7 Surprising Facts About the Open Rates of Push Notifications
Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks...
View ArticleBest Practice for Optimizing UA & Performance Ad Campaigns : Part 1
Almost all of the world’s Top 100 Brands now have an app (92 to be exact). Major global brands are utilizing branded apps to fulfill multiple sales and marketing objectives, from increasing consumer...
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Most Gamers Don’t Consider Themselves A Gamer
If you’re one of the 180 million adults in the U.S. that play games on a mobile device, you probably play them very frequently – maybe even more than you realize. The majority of people that play...
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